The company now claims 100m daily active users (DAUs) across all its web and mobile games – the latter include Bubble Witch Saga and Pet Rescue Saga, with Papa Pear Saga following soon. King has made the most of the game's success.
Whatever the number, app store top-grossing charts show it's one of the three most lucrative mobile games in the world right now – alongside Puzzle & Dragons and Clash of Clans – and has been since shortly after its iOS release in November 2012. Palm declines to give an active-users figure, but analytics site AppData claims that the game currently has 132.4m unique monthly players across web and mobile – a figure that only includes people who've connected the game to Facebook.Įstimates vary on how much money Candy Crush Saga is making: Le Parisien recently claimed the game's daily revenues were €470k (around $623k), while ThinkGaming pegs them at $850k. Candy Crush Saga is currently being played 700m times a day on mobile devices alone. So far, that's been a great strategy for us." And we do not differentiate between people who pay and people who don't: we just see them as players, and optimise in making sure the game is really fun. "We focus internally a lot on the player experience, making sure it's really fun to play. It's designed so you can complete the game," says Tommy Palm, whose official job title is "Games Guru" at King, although his role is more akin to a head of global studios for the social and mobile games publisher. "70% of the people on the last level haven't paid anything. As a journalist, though, I feel like defending the game against its fiercer critics, who seem to think its players are incapable of making similar decisions. It's gaming snobbery of the worst kind, and not because Candy Crush doesn't sometimes feel over-aggressive in the way its difficulty curve nudges players towards in-app purchases – it sometimes does – but because it's based on a view of casual gamers as little more than lab rats, tapping buy-buttons when commanded rather than seeking "proper" games elsewhere.Īs a player, I ducked out of Candy Crush Saga when I hit my personal ceiling of fun versus payment.
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